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Payer preference

Your customers met their payment method of choice… the perfect Hollywood love story

A customers’ preferred payment method impacts their buying decision.

Offering a preferred payment method can improve conversions, customer loyalty and retention.

Your customers met their payment method of choice… the perfect Hollywood love story
Your customers met their payment method of choice… the perfect Hollywood love story

What payment methods do your customers prefer?

Consumer Payment Preferences in 2021

Consumer Payment Preferences in 2021

Discover the key takeaways from our consumer payment preferences report including:

  • Which payment methods are most popular across the globe

  • Credit cards are divisive across the payments landscape

  • Love for PayPal wavers

  • How to get the right payment mix

Read the consumer report summary

Global payment preferences for recurring B2B purchases

Global payment preferences for recurring B2B purchases

Get the key learnings from our B2B  payment preferences report, including:

  • The preferred payment methods for B2B businesses across different use cases

  • Digital wallets shouldn’t be the default 2nd option

  • How businesses that offer multiple payment methods grow their revenue faster

Read the B2B report summary

Benefits of payer choice

  • Boost Conversions

    Businesses that offer more payment methods get results. Businesses offering 5+ payment methods grew 4% faster than those offering 1-3 payment methods.

  • Retain customers

    By addressing consumer payment preferences, you can minimize payment failures and retain your customers for longer.

  • Improve brand credibility

    Providing a payment method that is specifically available and preferred in a country, promotes trust in your brand and in your legitimacy as a business with potential customers.

Boost conversions
Boost conversions

Boost conversions

Payment preferences change from country to country. While cards are popular in the US, bank debit is the preferred method in the UK and Australia. By offering only one single payment method excludes a portion of potential customers. 

Businesses that offer more payment methods get results. Businesses offering 5+ payment methods grew 4% faster than those offering 1-3 payment methods.

Retain customers
Retain customers

Retain customers

30% of churn is involuntary. When payments fail, customers often lose access to your product or service. By addressing consumer payment preferences, you can maximise payment success and retain your customers for longer.

Improve brand credibility
Improve brand credibility

Improve brand credibility

The payment methods available and the methods people prefer to use differ by country and region. Providing a payment method that is specifically available and preferred in a country, promotes trust in your brand and in your legitimacy as a business with potential customers. See how payment preferences vary in different countries.