What to say when asking a customer to pay by Direct Debit

These key talking points and email templates, split by payment method, will help you get started.


The benefits of switching to Direct Debit differ depending on how a customer currently pays you. These key talking points and email templates, split by current payment method, will help you get started.

Bank transfer

If bank transfer is a customer’s preferred payment option, try using these key talking points.

Preferred payment option

Direct Debit through GoCardless is now our preferred way to take payments - it’s simple, easy to use and benefits both of us.

Set and forget

You set up payment once, and after that, it’s taken automatically on the invoice due date. No need to set diary reminders or log into your internet banking to make a payment.

Never get chased for late payment

Payments are automatic, so you won’t get chased for payments and there’s no risk of late payment fees [if your business has them].

You're still in control and protected

You’ll receive notifications of payment before funds are taken and under your Direct Debit Guarantee scheme, you’re guaranteed a refund if any payment is taken in error.

Better for budgeting

Paying through GoCardless makes your payment predictable, which can make it easier to budget for our services.

[Optional] Financial reward

Moving to Direct Debit reduces admin time for us, so we’re passing on this benefit to you through [incentive details here]. You’ll get access to the benefit as soon as you have signed the Direct Debit mandate.

Tell them how to sign up

After this call, you’ll receive a payment authorisation email from GoCardless which requests that you complete a Direct Debit mandate. This gives us permission to collect the agreed funds from your bank account at the agreed time.

Example email

Here’s an example message you could send to your customers, asking them to make the switch.

Hello [Name],

Pay your next invoice through GoCardless

Direct Debit through GoCardless is now our preferred payment method. We think you’ll find it easier to pay through GoCardless, and it benefits us too, so for every customer that signs up to pay through GoCardless we’re [Insert incentive details here, e.g. waiving our £25 admin fee/offering a free gift/discount/charitable donation]

All you need to do is enter your details online here [enter link to Direct Debit signup page]. Unlike with a bank transfer, you won’t have to remember to make future payments: as soon as [your invoice due date is reached/ subscription fee is due], we’ll collect payment straight from your pre-agreed bank account.

You’ll be notified before each payment is taken and your payments are protected, so you’re guaranteed a refund if a payment was ever taken in error.

GoCardless is an approved Direct Debit provider, who work with over 30,000 businesses across the UK, Europe and Australia, including Sage, TripAdvisor and Les Mills.

If you have any questions, you can find out more details on the GoCardless website or get in touch with us on [phone number].

All the best, [Name and Company]

Cash/cheque

Cash and cheques come with a heavy admin burden for your business. If a customer is paying you in this way, try using these key talking points to get them to move to Direct Debit.

Preferred payment option

Direct Debit through GoCardless is now our preferred way to take payments - it’s simple, easy to use and benefits both of us.

Set and forget

You set up payment once, and after that, it’s taken automatically on the invoice due date. No need to set diary reminders or draw out large sums of cash.

Never get chased for payment

Payments are automatic, so you won’t get chased for payments and there’s no risk of late payment fees [if your business has them].

You're still in control and protected

You’ll receive notifications of payment before funds are taken and under your Direct Debit Guarantee scheme, you’re guaranteed a refund if any payment is taken in error.

Better for budgeting

Paying through GoCardless makes your payment predictable, which can make it easier to budget for our services.

[Optional] Financial reward

Moving to Direct Debit reduces admin time for us, so we’re passing on this benefit to you through [incentive details here]. You’ll get access to the benefit as soon as you have signed the Direct Debit mandate.

Tell them how to sign up

After this call, you’ll receive a payment authorisation email from GoCardless which requests that you complete a Direct Debit mandate. This gives us permission to collect the agreed funds from your bank account at the agreed time.

Example email

Here’s an example message to send to your customers.

Hello [Name],

Pay your next invoice through GoCardless

Direct Debit through GoCardless is now our preferred payment method. We think you’ll find it easier to pay through GoCardless, and it benefits us too, so for every customer that signs up to pay through GoCardless we’re [Insert incentive details here, e.g. waiving our £25 admin fee/offering a free gift/discount/charitable donation]

All you need to do is enter your details online here [enter link to Direct Debit signup page]. Unlike with cash and cheques, you won’t have to remember to make future payments: as soon as [your invoice due date is reached/ subscription fee is due], we’ll collect payment straight from your pre-agreed bank account.

You’ll be notified before each payment is taken and your payments are protected, so you’re guaranteed a refund if a payment was ever taken in error.

GoCardless is an approved Direct Debit provider, who work with over 30,000 businesses across the UK, Europe and Australia, including Sage, TripAdvisor and Les Mills.

If you have any questions, you can find out more details on the GoCardless website or get in touch with us on [phone number].

All the best, [Name and Company]

Credit/debit card

If your customer typically pays each time using a credit or debit card, try using these key talking points to persuade them to switch to Direct Debit.

Preferred payment option

Direct Debit through GoCardless is now our preferred way to take payments - it’s simple, easy to use and benefits both of us.

Set and forget

You set up payment once, and after that, it’s taken automatically on the invoice due date. No need to set diary reminders or go to our payment gateway to make a payment.

Never get chased for payment

Payments are automatic, so you won’t get chased for payments and there’s no risk of late payment fees [if your business has them].

You're still in control and protected

You’ll receive notifications of payment before funds are taken and under your Direct Debit Guarantee scheme, you’re guaranteed a refund if any payment is taken in error.

Better for budgeting

Paying through GoCardless makes your payment predictable, which can make it easier to budget for our services.

[Optional] Financial reward

Moving to Direct Debit saves us money on transaction fees and admin time in processing the payments, so we’re passing on this benefit to you through [incentive details here]. You’ll get access to the benefit as soon as you have signed the Direct Debit mandate.

Tell them how to sign up

After this call, you’ll receive a payment authorisation email from GoCardless which requests that you complete a Direct Debit mandate. This gives us permission to collect the agreed funds from your bank account at the agreed time.

Example email

Here’s an example message you could send to your customers, asking them to make the switch.

Hello [Name],

Pay your next invoice through GoCardless

Direct Debit through GoCardless is now our preferred payment method. We think you’ll find it easier to pay through GoCardless, and it benefits us too, so for every customer that signs up to pay through GoCardless we’re [Insert incentive details here, e.g. waiving our £25 admin fee/offering a free gift/discount/charitable donation]

All you need to do is enter your details online here [enter link to Direct Debit signup page]. Unlike with credit or debit card payments, you won’t have to remember to make future payments: as soon as [your invoice due date is reached/ subscription fee is due], we’ll collect payment straight from your pre-agreed bank account.

You’ll be notified before each payment is taken and your payments are protected, so you’re guaranteed a refund if a payment was ever taken in error.

GoCardless is an approved Direct Debit provider, who work with over 30,000 businesses across the UK, Europe and Australia, including Sage, TripAdvisor and Les Mills.

If you have any questions, you can find out more details on the GoCardless website or get in touch with us on [phone number].

All the best, [Name and Company]

Standing order (Standing instruction)

If standing orders are a customer’s preferred payment option, try using these key talking points and email template.

Preferred payment option

Direct Debit through GoCardless is now our preferred way to take payments - it’s simple, and easy to use for both of us.

Less hassle to make changes

If a payment amount or date changes, you won’t have to set up Direct Debit again (unlike with a standing order).

More informed

You’ll receive notifications of payment before funds are taken and we will [send our invoices as normal / we will agree payment terms in advance as normal]. Under your Direct Debit Guarantee scheme, you have the right to a refund for any payment you believe was taken in error and you can cancel your Direct Debit mandate at any time through your online banking to prevent future payments.

[Optional] Financial reward

Moving to Direct Debit reduces admin time for us, so we’re passing on this benefit to you through [incentive details here]. You’ll get access to the benefit as soon as you have signed the Direct Debit mandate.

Tell them how to sign up

After this call, you’ll receive a payment authorisation email from GoCardless which requests that you complete a Direct Debit mandate. This gives us permission to collect the agreed funds from your bank account at the agreed time.

Example email

Here’s an example message you could send to your customers, asking them to make the switch.

Hello [Name],

Pay your next invoice through GoCardless

Direct Debit through GoCardless is now our preferred payment method. We think you’ll find it easier to pay through GoCardless, and it benefits us too, so for every customer that signs up to pay through GoCardless we’re [Insert incentive details here, e.g. waiving our £25 admin fee/offering a free gift/discount/charitable donation]

All you need to do is enter your details online here [enter link to Direct Debit signup page]. As soon as [your invoice due date is reached/ subscription fee is due], we’ll collect payment straight from your pre-agreed bank account.

Unlike with a standing order, you’ll be notified before each payment is taken and your payments are protected, so you’re guaranteed a refund if a payment was ever taken in error.

GoCardless is an approved Direct Debit provider, who work with over 30,000 businesses across the UK, Europe and Australia, including Sage, TripAdvisor and Les Mills.

If you have any questions, you can find out more details on the GoCardless website or get in touch with us on [phone number].

All the best, [Name and Company]

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