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And what should you do about it?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\n\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gocardless.com/guides/posts/intro-to-churn/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Churn\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is worse than not signing up a customer at all. 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