{"componentChunkName":"component---src-templates-single-page-guide-single-page-guide-tsx","path":"/guides/posts/recalibrate-your-payment-mix-to-reduce-involuntary-churn/","result":{"data":{"cta":{"promoBanner":{"__typename":"ContentfulPromoBanner","description":"The next generation of recurring payments is here","primaryCTALink":"https://gocardless.com/features/variable-recurring-payments/","primaryCTAText":"Learn more"},"publicationCTA":{"body":null,"contentful_id":"7D2zZ3mfRdjPM3vuqgZXSa","headline":"Over 100,000 businesses use GoCardless to get paid on time. Learn more about how you can improve payment processing at your business today.","image":null,"primaryLinkText":"Get Started","primaryLink":"https://manage.gocardless.com/signup?widget=hook","secondaryLink":null,"secondaryLinkText":null,"theme":null}},"publication":{"localized":{"__typename":"ContentfulArticleLocalized","uid":"recalibrate-your-payment-mix-to-reduce-involuntary-churn","title":"How to optimise your payment strategy to prevent involuntary churn","subtitle":"Every month, SaaS businesses are losing 1-4% of their customers through involuntary churn.","teaser":"SaaS businesses are losing 1-4% of their customers through involuntary churn","seoTitle":"How to Prevent Involuntary Churn","seoDescription":"Every month, SaaS businesses are losing 1-4% of their customers through involuntary churn. Here are our tips to prevent your business falling victim to involuntary churn.","display90dPromo":null,"authors":null,"tags":[{"id":"fbbea1d6-8594-5830-8465-079374af3fbb","title":"Retention","subtitle":"Advice on successfully tracking customer retention, building customer loyalty and reducing payment churn.","slug":"retention","locale":"en","isCategory":true},{"id":"ec3e1592-6314-5bc1-b980-efb5cc71eef1","title":"Payments","subtitle":"Everything you need to know about payments, and how you can improve them for your business.","slug":"payments","locale":"en","isCategory":true},{"id":"e3317c07-279a-5dc3-a44d-100c00aa32f4","title":"Enterprise","subtitle":"Recurring payments and Bank Debit expertise tailored to the world’s biggest subscription and invoicing businesses.","slug":"enterprise","locale":"en","isCategory":true}],"customPublishDateShort":"Jun 2018","customPublishDateFull":"2018-06-14T08:00:00.000Z","createdAtShort":"Aug 2019","createdAtFull":"2019-08-30T10:23:10.101Z","updatedAtFull":"2025-10-09T08:55:50.347Z","hero":{"id":"9a63e5c0-507b-5671-af01-eeccf361a0c7","title":"guides > images > post-covers > payments-involuntary-churn","description":"","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=495&h=169&q=50&fm=webp 495w,\nhttps://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=990&h=339&q=50&fm=webp 990w,\nhttps://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=1980&h=677&q=50&fm=webp 1980w","sizes":"(min-width: 1980px) 1980px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=1980&h=677&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=495&h=169&fl=progressive&q=50&fm=jpg 495w,\nhttps://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=990&h=339&fl=progressive&q=50&fm=jpg 990w,\nhttps://images.ctfassets.net/40w0m41bmydz/4CDWEvo8ZNoAsAUuGJ8WPy/ca1b870aa46302d5ac7bdf2e54ab7e08/guides_images_post-covers_payments-involuntary-churn.jpg?w=1980&h=677&fl=progressive&q=50&fm=jpg 1980w","sizes":"(min-width: 1980px) 1980px, 100vw"}},"layout":"constrained","width":1980,"height":677,"placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAHABQDASIAAhEBAxEB/8QAFwABAAMAAAAAAAAAAAAAAAAAAAIEBv/EAB8QAAICAgEFAAAAAAAAAAAAAAECAAMEESEFE1Fhkf/EABYBAQEBAAAAAAAAAAAAAAAAAAMEBf/EABcRAQEBAQAAAAAAAAAAAAAAAAACExH/2gAMAwEAAhEDEQA/AM1Vc9Vi2VsVZTsES6t2LlsFevs3NwHTkE+xEReNVM9KzQSBSGHkMNH7ERJ9qHvT/9k="}}},"coverImage":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=280&h=165&q=50&fm=webp 280w,\nhttps://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=560&h=330&q=50&fm=webp 560w,\nhttps://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=1120&h=660&q=50&fm=webp 1120w","sizes":"(min-width: 1120px) 1120px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=1120&h=660&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=280&h=165&fl=progressive&q=50&fm=jpg 280w,\nhttps://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=560&h=330&fl=progressive&q=50&fm=jpg 560w,\nhttps://images.ctfassets.net/40w0m41bmydz/5mZBonT4PBjG1rN8DYjwi7/0cf79b627c28f6f79a0444825685b692/guides_images_post-thumbnails_payments-involuntary-churn.jpg?w=1120&h=660&fl=progressive&q=50&fm=jpg 1120w","sizes":"(min-width: 1120px) 1120px, 100vw"}},"layout":"constrained","width":1980,"height":1167,"placeholder":{"fallback":"data:image/jpeg;base64,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"}}},"heroMedia":null,"valuePropPopup":null,"body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Every month, subscription businesses are losing 1-4% of their customers, pointlessly. For a business doing 100,000 transactions a month, with an average transaction value of £10, that could mean a loss of c. £15m in accumulative revenue over 5 years.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"And that’s not taking into account the impact on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/posts/how-to-calculate-customer-acquisition-cost/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Acquisition Costs (CAC)\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (since it’s anywhere from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://hbr.org/2014/10/the-value-of-keeping-the-right-customers\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"5 to 25 times more expensive to gain a new customer than to keep one\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\").\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This is involuntary \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/posts/intro-to-churn/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"churn\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". While customer success and product teams work hard to make sure customers continue to get value from their subscriptions, their efforts can be brought to nought by losing a customer to a preventable payment issue.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Subscription metrics and growth software provider ProfitWell found that up to 40% of subscription churn is involuntary - it happens when an administrative payment issue is not addressed, causing a subscription to elapse.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Patrick Campbell, Co-Founder & CEO, ProfitWell, comments: “20-40% of your churn is actually absolutely needless, stemming from failed, expired, and delinquent credit cards. Let me put that data in perspective for you. If your churn rate is currently 5%, then one to two percentage points of that churn exists for an absolutely needless reason. You’re pointlessly losing a lot of money every month.”\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Involuntary churn (also known as passive churn or delinquent churn) is a particular issue for subscription businesses, who typically capture a customer’s payment information at sign up and store for processing future payments. Over time those details become out of date.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Payment failure rates for business vary depending on sector and market, but are typically 5-18% (Recurly suggests an average of 13%).\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why do payments fail?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The number one reason payments fail is card network infrastructure.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With their global reach and popularity, particularly for transactional e-commerce, it’s easy to see why credit and debit cards have become the default payment method for subscriptions businesses.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"But cards weren’t designed for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/features/recurring-payments/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"recurring payments\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". They operate on a complex infrastructure with multiple players, creating plenty of opportunity for failure (see figure 1).\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Over time, stored card details become outdated as cards expire (typically every three years), or are cancelled, after being lost or stolen. They can also fail because a customer hits their spending limit.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Figure 1: The complex card infrastructure\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4cZiO0qUPaB3uLceYcKOUB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What can you do about it?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are services available today to help business reduce card declines, from automated \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/posts/what-is-dunning/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"dunning\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and payment page optimisation to account updater services, Cards on File (CoF) and smart retry logic:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"ProfitWell offers an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.profitwell.com/profitwell-retain-for-involuntary-churn\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"all-in-one ‘recovery’ package\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", including automated recovery emails, landing pages, annual upgrade options and in-app messages. Its customers typically cut their involuntary churn by 40-50% and it comes with a guaranteed 100% ROI.\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"SaaS subscription software platforms Zuora, Chargebee and Recurly offer to help customers reduce failures with built-in dunning management and account updater services.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The problem with account updaters\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Account updater services are a proactive way to reduce involuntary churn - Visa and Mastercard will batch check your customers card details with issuing banks, before each renewal (and you pay a few pence for every set of updated details).\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Most businesses access account updaters via an acquirer like Adyen, Braintree and WorldPay (acquirers may build their own logic on top of basic account updaters, for example allowing you to run reports), and/or through their billing software provider.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Card updater services will catch a proportion of your failed payments; but their success is dependent on every actor in the complex card value chain (figure 1) doing what it’s supposed to. Account updaters may fail for the following reasons:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A local issuing banks' processor is not opted into, or integrated with the scheme (particularly a problem outside the US and Canada, where scheme coverage can be patchy)\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A bank has not yet integrated with the scheme (this can happen even in the US where it’s mandatory for issuing banks to participate in these schemes)\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A card is unsupported, e.g. it’s international or prepaid\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The card belongs to a card network which doesn’t support account updater\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A bank fails to promptly update Visa and Mastercard about a change in card details (since many smaller banks still rely on manual processes)\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A customer switches card provider\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Tackle the problem at the source\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart retries and account updaters deliver a welcome decline in failed payments for many SaaS businesses. Take Stripe Billing for example, which claims to reduce payment failures by 45% - if you started with a 10% failure rate, you’ll reduce it to 6.5%.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"But tackling the root of card declines, could bring down your failure rate to a low as 0.5%, cutting involuntary churn by more than 70% and bringing down overall churn by 1-3% - ultimately enabling you to increase lifetime value and ROI by more than 30%.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Rooting out the cause of involuntary churn means reducing your reliance on cards. By using bank to bank payment methods like Direct Debit, you can achieve failure rates as low as 0.5%.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"It might sound bold, but SaaS businesses (like GoCardless customers Box and TripAdvisor) are already starting to recalibrate their customer payment mix by introducing bank to bank payment methods designed for recurring payments, like Direct Debit, into markets like the UK and Europe, where customer demand for these payment types already exists.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The good news is \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/alternative-payments-europe/intro/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"alternatives to card payments\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" are \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/blog/rise-of-bank-to-bank/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"on the rise\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" across Europe and providers like GoCardless are joining the dots to create a global bank to bank payments network that can support global subscription businesses.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2016, Direct Debit made up 20% of all 122 billion cashless payments taking place in the EU (source: European Central Bank, Payment Statistics for 2016).\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In the UK in 2017, 75% of all recurring payments were processed via Direct Debit Direct Debit (Finance UK)\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"More than 50% of non-cash transactions in Germany are processed via \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/sepa/introduction/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SEPA Direct Debit\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"60% of online transactions in the Netherlands are made with bank transfer system iDEAL.\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Payments built for the subscription economy\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"GoCardless uses bank-to-bank payments to help SaaS businesses eliminate involuntary churn and maximise LTV.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We support payments in more than 30 countries via 8 Direct Debit schemes - Bacs (UK), \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/ach/what-is-an-ach-payment/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"ACH\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (USA), SEPA (Eurozone), BECS (Australia), Autogiro (Sweden), Betalingsservice (Denmark), PaymentsNZ (New Zealand), and PAD (Canada) - with a single point of access and a standardised user experience.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/stories/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Find out more\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/contact-sales/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"fill in this form\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to speak to one of our subscription payments experts.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the biggest drivers of churn is failed payments. GoCardless tackles this head-on with an average bank payment failure rate of just 0.5% - 2.7%, significantly lower than the 7.9% typical for card payments. This higher reliability directly translates into more retained customers and more consistent cash flow, reducing the hidden costs associated with churn recovery.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Source: \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/blog/idc-business-value-white-paper-published/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"IDC\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://gocardless.com/guides/posts/payment-success-index-2020/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Business Value of The GoCardless Platform for Recurring Payments, 2020\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}","references":[{"__typename":"ContentfulAsset","contentful_id":"4cZiO0qUPaB3uLceYcKOUB","description":"","title":"guides > images > recalibrating-saas-payments-mix > card-infrastructure","file":{"url":"//images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg","contentType":"image/jpeg","details":{"image":{"width":600,"height":667}}},"gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=150&h=167&q=50&fm=webp 150w,\nhttps://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=300&h=334&q=50&fm=webp 300w,\nhttps://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=600&h=667&q=50&fm=webp 600w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=600&h=667&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=150&h=167&fl=progressive&q=50&fm=jpg 150w,\nhttps://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=300&h=334&fl=progressive&q=50&fm=jpg 300w,\nhttps://images.ctfassets.net/40w0m41bmydz/4cZiO0qUPaB3uLceYcKOUB/2220d53510810d6648033c2b8af913a0/guides_images_recalibrating-saas-payments-mix_card-infrastructure.jpg?w=600&h=667&fl=progressive&q=50&fm=jpg 600w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","width":600,"height":667,"placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAWABQDASIAAhEBAxEB/8QAGAABAQADAAAAAAAAAAAAAAAAAAIBAwX/xAAfEAACAQQCAwAAAAAAAAAAAAAAAQIDBBIhESJRYYH/xAAYAQADAQEAAAAAAAAAAAAAAAAAAQMCBf/EABcRAQEBAQAAAAAAAAAAAAAAAAABIRL/2gAMAwEAAhEDEQA/AODRuI07a5ozXapji+PD2QYlHJExbWpJlXZmXWwADaCZRUl7AAVKk4a4T+gASXVj/9k="}}}]},"fields":{"richTextReadingTime":{"minutes":3.756666666666667}},"markdownBody":{"childMarkdownRemark":{"timeToRead":4,"html":"<p>Every month, SaaS businesses are losing 1-4% of their customers, pointlessly. For a business doing 100,000 transactions a month, with an average transaction value of £10, that could mean a loss of c. £15m in accumulative revenue over 5 years.</p>\n<p>And that’s not taking into account the impact on Customer Acquisition Costs (since it’s anywhere from <a href=\"https://hbr.org/2014/10/the-value-of-keeping-the-right-customers\">5 to 25 times more expensive to gain a new customer than to keep one</a>).</p>\n<p>This is involuntary churn. While customer success and product teams work hard to make sure customers continue to get value from their subscriptions, their efforts can be brought to nought by losing a customer to a preventable payment issue.</p>\n<p>SaaS metrics and growth software provider ProfitWell found that up to 40% of SaaS customer churn is involuntary - it happens when an administrative payment issue is not addressed, causing a subscription to elapse.</p>\n<p>Patrick Campbell, Co-Founder &#x26; CEO, ProfitWell, comments: “20-40% of your churn is actually absolutely needless, stemming from failed, expired, and delinquent credit cards. Let me put that data in perspective for you. If your churn rate is currently 5%, then one to two percentage points of that churn exists for an absolutely needless reason. You’re pointlessly losing a lot of money every month.”</p>\n<p>Involuntary churn (also known as passive churn or delinquent churn) is a particular issue for subscription businesses, who typically capture a customer’s payment information at sign up and store for processing future payments. Over time those details become out of date.</p>\n<p>Payment failure rates for SaaS business vary depending on sector and market, but are typically 5-18% (Recurly suggests an average of 13%).</p>\n<h2 id=\"why-do-payments-fail\" style=\"position:relative;\"><a href=\"#why-do-payments-fail\" aria-label=\"why do payments fail permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why do payments fail?</h2>\n<p>The number one reasons payments fail is card network infrastructure.</p>\n<p>With their global reach and popularity, particularly for transactional e-commerce, it’s easy to see why credit and debit cards have become the default payment method for subscriptions businesses.</p>\n<p>But cards weren’t designed for recurring payments. They operate on a complex infrastructure with multiple players, creating plenty of opportunity for failure (see figure 1).</p>\n<p>Over time, stored card details become outdated as cards expire (typically every three years), or are cancelled, after being lost or stolen. They can also fail because a customer hits their spending limit.</p>\n<p><em>Figure 1: The complex card infrastructure</em></p>\n  <img src=\"/guides/images/recalibrating-saas-payments-mix/card-infrastructure.jpg\" alt=\"The complex card infrastructure\" />\n<h2 id=\"what-can-you-do-about-it\" style=\"position:relative;\"><a href=\"#what-can-you-do-about-it\" aria-label=\"what can you do about it permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What can you do about it?</h2>\n<p>There are services available today to help SaaS business reduce card declines, from automated dunning and payment page optimisation to account updater services, Cards on File (CoF) and smart retry logic:</p>\n<ul>\n<li>\n<p>ProfitWell offers an <a href=\"https://www.profitwell.com/profitwell-retain-for-involuntary-churn\">all-in-one ‘recovery’ package</a>, including automated recovery emails, landing pages, annual upgrade options and in-app messages. Its customers typically cut their involuntary churn by 40-50% and it comes with a guaranteed 100% ROI.</p>\n</li>\n<li>\n<p>SaaS subscription software platforms Zuora, Chargebee and Recurly offer to help customers reduce failures with built-in dunning management and account updater services.</p>\n</li>\n</ul>\n<h2 id=\"the-problem-with-account-updaters\" style=\"position:relative;\"><a href=\"#the-problem-with-account-updaters\" aria-label=\"the problem with account updaters permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The problem with account updaters</h2>\n<p>Account updater services are a proactive way to reduce involuntary churn - Visa and Mastercard will batch check your customers card details with issuing banks, before each renewal (and you pay a few pence for every set of updated details).</p>\n<p>Most businesses access account updaters via an acquirer like Adyen, Braintree and WorldPay (acquirers may build their own logic on top of basic account updaters, for example allowing you to run reports), and/or through their billing software provider.</p>\n<p>Card updater services will catch a proportion of your failed payments; but their success is dependent on every actor in the complex card value chain (figure 1) doing what it’s supposed to. Account updaters may fail for the following reasons:</p>\n<ul>\n<li>\n<p>A local issuing banks' processor is not opted into, or integrated with the scheme (particularly a problem outside the US and Canada, where scheme coverage can be patchy)</p>\n</li>\n<li>\n<p>A bank has not yet integrated with the scheme (this can happen even in the US where it’s mandatory for issuing banks to participate in these schemes)</p>\n</li>\n<li>\n<p>A card is unsupported, e.g. it’s international or prepaid</p>\n</li>\n<li>\n<p>The card belongs to a card network which doesn’t support account updater</p>\n</li>\n<li>\n<p>A bank fails to promptly update Visa and Mastercard about a change in card details (since many smaller banks still rely on manual processes)</p>\n</li>\n<li>\n<p>A customer switches card provider</p>\n</li>\n</ul>\n<h2 id=\"tackle-the-problem-at-the-source\" style=\"position:relative;\"><a href=\"#tackle-the-problem-at-the-source\" aria-label=\"tackle the problem at the source permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Tackle the problem at the source</h2>\n<p>Smart retries and account updaters deliver a welcome decline in failed payments for many SaaS businesses. Take Stripe Billing for example, which claims to reduce payment failures by 45% - if you started with a 10% failure rate, you’ll reduce it to 6.5%.</p>\n<p>But tackling the root of card declines, could bring down your failure rate to a low as 0.5%, cutting involuntary churn by more than 70% and bringing down overall churn by 1-3% - ultimately enabling you to increase lifetime value and ROI by more than 30%.</p>\n<p>Rooting out the cause of involuntary churn means reducing your reliance on cards. By using bank to bank payment methods like Direct Debit, you can achieve failure rates as low as 0.5%.</p>\n<p>It might sound bold, but SaaS businesses (like GoCardless customers Box and TripAdvisor) are already starting to recalibrate their customer payment mix by introducing bank to bank payment methods designed for recurring payments, like Direct Debit, into markets like the UK and Europe, where customer demand for these payment types already exists.</p>\n<p>The good news is <a href=\"https://gocardless.com/guides/alternative-payments-europe/intro/\">alternatives to card payments</a> are <a href=\"https://gocardless.com/blog/rise-of-bank-to-bank/\">on the rise</a> across Europe and providers like GoCardless are joining the dots to create a global bank to bank payments network that can support global subscription businesses.</p>\n<ul>\n<li>In 2016, Direct Debit made up 20% of all 122 billion cashless payments taking place in the EU (source: European Central Bank, Payment Statistics for 2016).</li>\n<li>In the UK in 2017, 75% of all recurring payments were processed via Direct Debit Direct Debit (Finance UK)</li>\n<li>More than 50% of non-cash transactions in Germany are processed via SEPA Direct Debit</li>\n<li>60% of online transactions in the Netherlands are made with bank transfer system iDEAL.</li>\n</ul>\n<h2 id=\"payments-built-for-the-subscription-economy\" style=\"position:relative;\"><a href=\"#payments-built-for-the-subscription-economy\" aria-label=\"payments built for the subscription economy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Payments built for the subscription economy</h2>\n<p>GoCardless uses bank-to-bank payments to help SaaS businesses eliminate involuntary churn and maximise LTV.</p>\n<p>We support payments in the UK (Bacs), across the Eurozone (SEPA), in Sweden (BG Autogiro) and Australia (Becs) (with Denmark, the US, New Zealand and Canada coming soon), with a single point of access and a standardised user experience.</p>\n<p><a href=\"https://gocardless.com/industries/saas\">Find out more</a> or <a href=\"https://gocardless.com/contact-sales/\">fill in this form</a> to speak to one of our subscription payments experts.</p>","frontmatter":{"embeds":null}}},"legacyCTA":null,"relatedArticles":null,"downloadableAsset":null,"hidePublicationCTA":null,"locale":"en","updatedAt":"2025-10-09T08:55:50.347Z","reviewedBy":null,"gatedContentForm":null,"formSubmissionUrl":null}},"latestPublications":{"nodes":[{"id":"dde0f22d-a6e5-5a02-ae6d-901075c83217","locale":"en","tags":[{"title":"Press Releases","slug":"press-release","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"69ba1914-6fd1-5cd5-9765-ef27373c3e86","slug":"legacy-payments-failing-commercial-vrp-future","title":"Legacy payments are failing businesses: 9 in 10 see commercial Variable Recurring Payments as the way forward","subtitle":null,"teaser":null,"kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":2.8133333333333335}},"markdownBody":null,"hero":{"title":"Revolutionising Recurring Revenue - GoCardless","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"Revolutionising Recurring Revenue - GoCardless","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/41D3OaA9FuUMCySZ9Le33/293296485037022b803f5b6617a0c045/Revolutionising_Recurring_Revenue_-_GoCardless.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"d3d17945-bfc6-591c-9ab1-66fe70bc5491","locale":"en","tags":[],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"1756ce61-3834-5540-adc0-0f4cf1c0b471","slug":"a-strategic-blueprint-for-commercial-vrps","title":"A strategic blueprint for commercial VRPs","subtitle":"Get the first-mover advantage with a blueprint to rollout commercial VRPs","teaser":"Get the first-mover advantage with a blueprint to rollout commercial VRPs","kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":1.2233333333333334}},"markdownBody":null,"hero":{"title":"A strategic blueprint for commercial VRPs blog","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"A strategic blueprint for commercial VRPs blog","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1PA3cR8EfjZcw7h6Y5znx7/1e3dbc7e31c6daa8e053f529e0c97f73/BD-1995_cVRPs-UKI-BOF-BlueprintBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"0a3c8938-c621-528f-9986-770e774c2efa","locale":"en","tags":[],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"79e71019-8bd4-5505-8c85-722205faff0f","slug":"cvrp-for-wave-1","title":"cVRPs: The strategic advantage for Wave 1 industries ","subtitle":"Understand the innovative approaches to cVRP for Wave 1 industries","teaser":"Understand the innovative approaches to cVRP for Wave 1 industries","kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":1.1466666666666667}},"markdownBody":null,"hero":{"title":"BD-1995 cVRPs-UKI-MOF-UseCasesBlog-2475x1400","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"BD-1995 cVRPs-UKI-MOF-UseCasesBlog-2475x1400","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3ROiXpLqT2A2KIv8aH7Uws/3b9b249c00d63969f51d58291de8f550/BD-1995_cVRPs-UKI-MOF-UseCasesBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"076404b7-aea6-5832-9dc7-23e4a89f3b38","locale":"en","tags":[],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"ebace0d9-d41e-5675-a7b1-aad0f2d19058","slug":"cvrp-payer-perspective","title":"Commercial VRPs: What do your customers think?","subtitle":"Uncover the latest research on consumer appetite for commercial Variable Recurring Payments","teaser":"Uncover the latest research on consumer appetite for commercial VRPs","kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":1.5}},"markdownBody":null,"hero":{"title":"BD-1995 cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"BD-1995 cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/7sQxPxFIQFjoIeCdsAEsGe/ae6e625fcccbca978aa71719908debf7/BD-1995_cVRPs-UKI-MOF-PayerPerspectiveBlog-2475x1400.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"14b3485b-b451-5e50-a501-9484125e284c","locale":"en","tags":[{"title":"Press Releases","slug":"press-release","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"eb9655b1-b30a-596d-a345-fe086b09d13e","slug":"gocardless-and-jellyfish-energy-complete-first-recurring-pay-by-bank-transaction","title":"Recurring Pay by Bank hits a major milestone: GoCardless and Jellyfish Energy complete first recurring Pay by Bank transaction","subtitle":null,"teaser":null,"kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":2.796666666666667}},"markdownBody":null,"hero":{"title":"Jellyfish X GoCardless","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"Jellyfish X GoCardless","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/RxK4rBxWuphfsoxIG4cFM/bd8b8401422e15f105eb9b87dee89ca9/Press_cover_Jellyfish.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"58eaac7c-608f-5d02-908e-53856e827c9a","locale":"en","tags":[{"title":"Press Releases","slug":"press-release","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"6b820774-06a1-538c-a7ad-a49988bfcf9d","slug":"35k-businesses-select-gocardless-for-open-banking","title":"35,000+ businesses have selected GoCardless for open banking payments","subtitle":null,"teaser":null,"kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":2.92}},"markdownBody":null,"hero":null,"coverImage":{"title":"[EN-UK] 35k open banking orgs","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=680&h=385&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=340&h=193&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=680&h=385&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4D5bAQQmmLTcKNdx6WzawF/91ded1fba592d9d25ce29596a6efae8b/BD-2028_Open-Banking-35k-Press-Release.png?w=1360&h=770&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/png;base64,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"}}}}}],"pageInfo":{"currentPage":1,"hasNextPage":true,"hasPreviousPage":false,"totalCount":3095}},"siteMetadata":{"siteMetadata":{"siteUrl":"https://gocardless.com"}},"stickyBanner":{"nodes":[{"internalTitle":"[global] Sticky Banner v1","bodyDesktop":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Try a better way to collect payments\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"bodyMobile":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Try a better way to collect payments\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"primaryCTALink":"https://manage.gocardless.com/signup?widget=hook","primaryCTAText":"Get started","secondaryCTALink":null,"secondaryCTAText":null,"popupBody":null,"popupImage":null,"popupPrimaryCTAText":null,"popupPrimaryCTALink":null,"popupSecondaryCTAText":null,"popupSecondaryCTALink":null,"theme":"PrimarySpecial"}]},"taggedArticles":{"nodes":[{"id":"c32ccd3a-f860-5653-a0e0-9f867dd0893c","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"72efebe2-e4a2-5d2c-8f94-4eb1ba0e93c7","slug":"how-do-retainers-work-for-consultants","title":"How Do Retainers Work for Consultants?","subtitle":null,"teaser":"Is a consultant retainer contract right for you?","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.3233333333333333}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 2 blue (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"1495e092-4fb1-57a8-998d-5ce3151238d4","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"},{"title":"Accounting","slug":"accountants","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"287caa92-2b8a-5248-8e89-8e41ec136e6f","slug":"what-is-churn-rate","title":"What is churn rate and how is it calculated?","subtitle":null,"teaser":"Learn about churn rate and how to reduce it","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.4833333333333334}},"markdownBody":null,"hero":{"title":"Generic resources hero - Subscription 1 green (Organic Subscription)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/3T9825YI6ex1vE6pEiJusS/82556ec1a1495f2a382f24ecd6abbb97/CDT-878_Organic_content_thumbnail_subscription_01.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAAAaVBMVEWi61Kk7FCl7VCm7VCk7FGm7k+j7FGo7k+j61Gp706i61Gr8E2o7k+i61Kj7FGl7VCs8U2l7FCj61Gq8E6p706i61Gm7k+m7VCt8Uys8Uys8E2n7k+k7FGk7FCq706o70+o706q8E2u8kyeTs8PAAAAC3RSTlP+/v7+/v7+/v7+/hX5s3gAAACmSURBVAgdBcEJgoMwCABAjHu0CwI10JDQWOv/H7kzAEgbIYs+dqWtmj91gVKxhXELomhsvY1aYO3phi8bLCNFyUm/YFFy6pJj8rCJ5hnfUI6eYdzC3tF2ixxHgVWTD+RTWXqb43TDH1gjN4o0nC/EFuQZv7BUbWgsYRnNLfJTCxQ0wcMzJEMY6/zgDe5XOl0n4pw46CLP6w5/aNtZd+ni+tyseuLyDwkhEA9ArEcYAAAAAElFTkSuQmCC"}}},"coverImage":null}},{"id":"1666e9a7-5d08-5509-87ee-fa7a72f3da37","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"e432808f-0e2b-5a0c-bd78-f52d37fa17d4","slug":"what-is-involuntary-churn","title":"What Is Involuntary Churn?","subtitle":null,"teaser":"Don’t let involuntary churn limit your business growth.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.3}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 2 blue (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"8cbc1265-9a82-5445-b48a-94d2fdff74df","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"},{"title":"Enterprise","slug":"enterprise","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"8580da61-34fd-5574-af21-3428fdb5e359","slug":"4-takeaways-from-our-discussion-about-churn","title":"4 takeaways from our discussion about churn with Amy Konary, Subscribed Institute","subtitle":"Find out some of the key findings from our discussion with Zuora on customer churn","teaser":"Find out some of the key findings from our discussion customer churn","kind":{"uid":"blog-post"},"fields":{"richTextReadingTime":{"minutes":2.3133333333333335}},"markdownBody":null,"hero":{"title":"MasteringPayments DissectingChurn LP Thumbnail","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=1360&h=766&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=170&h=96&fl=progressive&q=50&fm=jpg 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=340&h=192&fl=progressive&q=50&fm=jpg 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&fl=progressive&q=50&fm=jpg 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/bow2Voe8M7oHoJsBpwLcU/64f5447762620bf4f5fdeb69d8f4e412/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=1360&h=766&fl=progressive&q=50&fm=jpg 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":383,"placeholder":{"fallback":"data:image/jpeg;base64,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"}}},"coverImage":{"title":"MasteringPayments DissectingChurn LP Thumbnail","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=1360&h=766&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=170&h=96&fl=progressive&q=50&fm=jpg 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=340&h=192&fl=progressive&q=50&fm=jpg 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=680&h=383&fl=progressive&q=50&fm=jpg 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1K0siHflHvUsjn0bWJMVFH/6ba10423513b7c2bbd0e89a4f456a0a5/MasteringPayments_DissectingChurn_LP_Thumbnail.jpg?w=1360&h=766&fl=progressive&q=50&fm=jpg 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":383,"placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAALABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAABQAEBv/EACQQAAEDAwMEAwAAAAAAAAAAAAEAAgMEERQFEiETIjRBUXOx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQF/8QAGREAAwEBAQAAAAAAAAAAAAAAAAECAyES/9oADAMBAAIRAxEAPwDnNGxs5uYAYi0ixF+fSRqpaWCrd0KV4aO29wGoei8uH7G/q11DG5UjtovuPK18YqlxlEy31DMGqwiIBzS0/CkIpO8IYniT/9k="}}}}},{"id":"8a98fa5a-cebb-5a7a-99d8-02238e9ec7d6","locale":"en","tags":[{"title":"Payments","slug":"payments","locale":"en"},{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"905555ab-aede-5d5d-a3ad-7ef8c28e1ced","slug":"consequences-of-failed-payments","title":"What are the consequences of failed payments?","subtitle":null,"teaser":"Discover how payment failures can impact your business.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.5933333333333333}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 1 green (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"a2906a0b-f778-5398-957f-e2fa66a77e75","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"c22b3c4e-c181-5105-aca4-04becc080cc0","slug":"understanding-and-improving-app-retention","title":"Understanding And Improving App Retention","subtitle":null,"teaser":"Discover app retention by category and other app retention strategies.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.223333333333333}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 1 green (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"7d1e414b-8aa6-5f78-95c4-e8a3e91a34d6","locale":"en","tags":[{"title":"Enterprise","slug":"enterprise","locale":"en"},{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"3a4406b3-1fe8-53dc-9cdf-c95410bf31ad","slug":"4-ways-gocardless-improves-customer-retention","title":"4 ways GoCardless can improve your customer retention","subtitle":null,"teaser":"Discover how GoCardless can help you to keep more customers.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":7.076666666666667}},"markdownBody":null,"hero":{"title":"Header 4-ways-GoCardless-reduces-churn","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=170&h=72&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=340&h=143&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=680&h=286&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=1360&h=572&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=680&h=286&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=170&h=72&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=340&h=143&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=680&h=286&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/1olPf7Gm1LXArynKMU9yuA/943679e1846e13f0d8751bcbb482fe6b/BD-36-Blog-post-header_X-ways-GoCardless-reduces-churn.png?w=1360&h=572&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":286,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":{"title":"4-ways-GoCardless-reduces-churn","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=680&h=383&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=1360&h=766&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=680&h=383&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=680&h=383&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/75fbEi5TKY9BC5i5kzsTKc/291106759b8364af522e4975b1eb7ff2/BD-36-thumbnail-X-ways-GoCardless-reduces-churn.png?w=1360&h=766&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":383,"placeholder":{"fallback":"data:image/png;base64,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"}}}}},{"id":"96df85a2-1202-56ea-844d-31521eab27e4","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"291342bb-23d8-5834-a506-5aad06037fc7","slug":"how-you-can-improve-your-b2b-customer-retention","title":"How You Can Improve Your B2B Customer Retention","subtitle":null,"teaser":"How to improve your B2B customer retention for better profitability.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.3433333333333333}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 1 green (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"ce28af7f-66ec-51ec-a329-96acab583a60","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"66b5f7f6-7c33-50d3-9f0e-9db040f394ec","slug":"how-to-calculate-and-achieve-negative-churn","title":"How To Calculate and Achieve Negative Churn","subtitle":null,"teaser":"A straightforward guide to negative churn and how to achieve it.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.2666666666666666}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 4 pink (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"fc86b5c1-0ade-5263-bd8e-d70d87ce7dfa","locale":"en","tags":[{"title":"Enterprise","slug":"enterprise","locale":"en"},{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"b8f5950b-a3d9-51cd-ba3d-85ed92686148","slug":"8-payment-dimensions-churn","title":"The 8 payment dimensions: Churn","subtitle":null,"teaser":"Discover how you can tackle involuntary churn to improve CLV.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.55}},"markdownBody":null,"hero":{"title":"Payment Dimensions Churn Cover","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=170&h=72&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=340&h=143&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=680&h=286&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=1360&h=572&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=680&h=286&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=170&h=72&fl=progressive&q=50&fm=jpg 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=340&h=143&fl=progressive&q=50&fm=jpg 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=680&h=286&fl=progressive&q=50&fm=jpg 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/67nnEBqJCtPXhsA8GTKBY/8f0db06c7910d7ce63967fe4cb310db6/CDT-1374_Churn_Hero.jpg?w=1360&h=572&fl=progressive&q=50&fm=jpg 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":286,"placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAIABQDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAEG/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAAwQREiExUf/EABYBAQEBAAAAAAAAAAAAAAAAAAQCBf/EABsRAQACAgMAAAAAAAAAAAAAAAEAEQIDBDFR/9oADAMBAAIRAxEAPwDPWY4ewtv2XFoVsO245DVcWPQUHYA+e73ETe5CiUwAqVLiu1mMjsdsR3EREam8BfJOXbP/2Q=="}}},"coverImage":{"title":"Payment Dimensions Churn intro Hero","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=340&h=193&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=680&h=385&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=1360&h=770&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=680&h=385&fl=progressive&q=50&fm=jpg","srcSet":"https://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=170&h=96&fl=progressive&q=50&fm=jpg 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=340&h=193&fl=progressive&q=50&fm=jpg 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=680&h=385&fl=progressive&q=50&fm=jpg 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5VwYQ6xhBzj9eVxwJzxya0/c49dc5a9baddb5907043efa29f48796e/CDT-1374_Churn_Thumbnail__2_.jpg?w=1360&h=770&fl=progressive&q=50&fm=jpg 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":385,"placeholder":{"fallback":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAALABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAMBBAX/xAAfEAACAgIBBQAAAAAAAAAAAAABAgADBDEREiEiQZH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwX/xAAaEQACAgMAAAAAAAAAAAAAAAAAEQESAiEx/9oADAMBAAIRAxEAPwDBYNZjsqAl/QG4jOQmxXrxmor6fLk7P0x1RIbtFZNjGtgTyOZvVicm+BI2igdwkHcImxRH/9k="}}}}},{"id":"f3f80f58-0029-5353-bea7-47f0a6cf83a3","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"44a93425-4880-52c7-9827-6526ed830c9a","slug":"How-to-Build-Effective-Customer-Portal","title":"How to Build an Effective Customer Portal","subtitle":null,"teaser":"Learn how to maximise your retention rates by optimising your customer portal.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":1.96}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 4 pink (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAAA/1BMVEX/X4L/YoT/cI7/c5D/aIn/XYH/bYz/bo3/dJH/aor/aYn/a4v/dpP/S3b/Y4X/dpP/T3j/YoT/WH7/TXf/cI7/c5D/U3v/WX7/YYT/Tnf/XYH/dZL/aYn/X4L/bo3/YIP/cI//bIv/VXz/a4v/Vn3/ZYf/cY//Wn//bYz/ZIb/Vnz/U3r/YYP/THf/V33/eJT/aIn/RnP/XIH/RHL/aor/d5T/Tnj/Unr/UHn/c5H/W3//SHT/R3T/Zof/UXn/Z4j/XoL/ZYb/THb/cpD/X4P/SnX/SXX/b43/ZIX/boz/aYr/W4D/epX/a4r/eZX/WH3/UXr/WX//b47/VHv/aIhCco7mAAAADXRSTlP+/v7+/v7+/v7+/v7+JG0F5gAAANZJREFUCB0FwV1LwlAAgOG955x91nE2l5EWRkYGQiBd2M+vq6C6KrsRlyRUWzWpxLM1tHoeLA1/AgAAoJgroSWUPlQu8F2DGkjdBgDSXchjswGCdfjJbLYKJsJfeHsfDf/hSsozh6hl1lOvP3Jj9SqDTqIw+QnXQ6zoWb1VDO7rj660W8U4tTpC6cBRp0/ufrrzI+38vFF1y9tmEtrv6fBu2lwmYnU0nvdcueUfZ76HUb1JqIR9YLom0+3aV7kZOKNBdPjiCHFZ5iYjuIgXy6Ivb/Tvdv0fHxBKhcsENjsAAAAASUVORK5CYII="}}},"coverImage":null}},{"id":"b5f8d7c6-a86f-5375-9881-43eeb09c36fc","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"be487153-e0b3-5ef0-aa41-ce26e83d11c8","slug":"5-ways-to-win-back-lost-customers","title":"5 Ways to Win Back Lost Customers","subtitle":null,"teaser":"We look at 5 proven ways to win back lost customers","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.0166666666666666}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 3 pink (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"de5826da-d89b-54c3-a286-73eb05682893","locale":"en","tags":[{"title":"Business Management","slug":"business-management","locale":"en"},{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"fa56b4e2-8441-554c-a338-27ad09ba749c","slug":"convert-abandoned-carts","title":"How to stop cart abandonment","subtitle":null,"teaser":"We share practical tips to help you tackle the problem of cart abandonment","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.2}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 1 green (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/6G8SnQx0WO5rHMKUsqK3pD/1d02b7d0d22b43a601d8083a78e70ef5/CDT-878_Organic_content_thumbnail_retention_01.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAAAtFBMVEWl7VCj7FGb6FSZ51Wg6lKm7VCd6VOd6FSY5lWf6VOf6lOe6VOX5Vat8Uyj7FGX5las8Uyo706b6FSZ51Wq8E2o7k+k7FGm7VCY5laf6lOl7VCd6FSl7FCb51Se6VOq706p706i61Ka51Wn7k+i61Gs8U2r8E2k7FCV5Veg6lKv8kuw80uf6VOW5Vas8E2Z5lWu8kuh61Kh6lKu8kym7U+c6FSo70+d6VOU5FeV5Feq8E6j61HQT4dzAAAADXRSTlP+/v7+/v7+/v7+/v7+JG0F5gAAAMNJREFUCB0FwQtCgzAMANBMxflL2OZKpCjNaBekwgQ61On97+V7AEg5bWiLu+e9KZBfSlzBFdvq1bzVrqzl0BS+CrKD66O2KO9dZP7oB7dp9fQJN+g7OVI7Uhf9pG7mBJDFMDBah02DYhMPIQHcnu1CX1Up5behpfXVLGu4U0e4/elHy7G+mBOp5nCPEkQninaKXKrSGVeQxTD4ZF1qmuTsyAPFDB6MXYL0h9++Mm3NfuncIzwZM6u5LPhXpP5i951o/g/vrRnvft3nnAAAAABJRU5ErkJggg=="}}},"coverImage":null}},{"id":"6fcba35b-3e3a-5ccf-a15d-0cc9abec7e13","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"28c6a7dc-776e-5784-9fc7-c28078da6148","slug":"how-to-measure-customer-retention","title":"How to Measure Customer Retention","subtitle":null,"teaser":"We look at how to measure and improve your customer retention.","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":3.0866666666666664}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 3 pink (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/5xFvgvKKPk8PUdxig1s530/6fe1cb17784eb9af46855b5186ee93ff/CDT-878_Organic_content_thumbnail_retention_03.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}},{"id":"61181d5d-e76e-5094-9bb2-a7a4bd9f3f51","locale":"en","tags":[{"title":"Retention","slug":"retention","locale":"en"}],"localized":{"__typename":"ContentfulArticleLocalized","locale":"en","id":"05ad9085-c08a-548d-bb3f-4edc202375cd","slug":"analysing-and-reducing-customer-churn-in-2021","title":"Analysing and reducing customer churn in 2021 ","subtitle":null,"teaser":"Learn how to reduce your customer churn rate for better retention","kind":{"uid":"single-page-guide"},"fields":{"richTextReadingTime":{"minutes":2.68}},"markdownBody":null,"hero":{"title":"Generic resources hero - Retention 2 blue (Organic Retention)","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=webp 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=webp 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=webp 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=webp 1360w","sizes":"(min-width: 680px) 680px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=170&h=96&q=50&fm=png 170w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=340&h=192&q=50&fm=png 340w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=680&h=384&q=50&fm=png 680w,\nhttps://images.ctfassets.net/40w0m41bmydz/4oLG74m0hCJ9cPt8YqAJqT/07713d06291768e19aa9feb6b3415ca9/CDT-878_Organic_content_thumbnail_retention_02.png?w=1360&h=768&q=50&fm=png 1360w","sizes":"(min-width: 680px) 680px, 100vw"}},"layout":"constrained","width":680,"height":384,"placeholder":{"fallback":"data:image/png;base64,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"}}},"coverImage":null}}],"pageInfo":{"currentPage":1,"hasNextPage":true,"hasPreviousPage":false,"totalCount":56}}},"pageContext":{"locale":"en","publicationId":"1DwRhDbFGMU4PEduTuJwiL","tagIds":["2WVuZmTNtE1oFTcFmquGEQ","4Ej0LHHQo0H8TkLo1s5iaX","aR1maYITs33DW1ikJhpop"],"alternativeLangs":{"en-NZ":"/en-nz/guides/posts/recalibrate-your-payment-mix-to-reduce-involuntary-churn/","en-AU":"/en-au/guides/posts/recalibrate-your-payment-mix-to-reduce-involuntary-churn/","en":"/guides/posts/recalibrate-your-payment-mix-to-reduce-involuntary-churn/","es":"/es/guias/consejos/optimizar-pagos-para-reducir-la-perdida-involuntaria-de-clientes/","fr":"/fr/guides/articles/recalibrez-votre-mix-de-paiements-pour-reduire-le-churn-involontaire/","en-US":"/en-us/guides/posts/recalibrate-your-payment-mix-to-reduce-involuntary-churn/","de":"/de/handbuch/artikel/so-optimieren-sie-ihre-zahlungsstrategie-um-unfreiwilligen-churn-zu-verhindern/"},"defaultAuthor":{"name":"GoCardless ","subtitle":"Content Team","slug":"gc","linkedinURL":null,"expertise":"Online Account-to-Account Payments","description":{"text":"The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless.\n\nThe authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each.\n\nThe team holds expertise in the well-established payment schemes such as UK Direct Debit, the European SEPA scheme, and the US ACH scheme, as well as in schemes operating in Scandinavia, Australia, and New Zealand. "},"photo":{"gatsbyImageData":{"images":{"sources":[{"srcSet":"https://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=11&h=11&q=50&fm=webp 11w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=21&h=21&q=50&fm=webp 21w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=42&h=41&q=50&fm=webp 42w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=84&h=82&q=50&fm=webp 84w","sizes":"(min-width: 42px) 42px, 100vw","type":"image/webp"}],"fallback":{"src":"https://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=42&h=41&q=50&fm=png","srcSet":"https://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=11&h=11&q=50&fm=png 11w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=21&h=21&q=50&fm=png 21w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=42&h=41&q=50&fm=png 42w,\nhttps://images.ctfassets.net/40w0m41bmydz/4TGcaZuZ3iuKROMZQhuQtr/d4de6b30ab768fca7140675235115f47/GoCardless_Symbol_Regular_Pos_2x.png?w=84&h=82&q=50&fm=png 84w","sizes":"(min-width: 42px) 42px, 100vw"}},"layout":"constrained","width":42,"height":41,"placeholder":{"fallback":"data:image/png;base64,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"}}},"locale":"en"},"seo":{"noIndex":false},"pagePayload":{"pageType":"Blog","pageExperiments":[]},"primaryTag":"retention","siteSettingsId":"3dA8vxLzM0ADpbsq1yGVfn"}},"staticQueryHashes":["1400866410","2078132592","2737376969","3189733121","3649353200","392016892","593323695","634141993","635451925"],"slicesMap":{}}